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ABOUT ME

How I got here, how I train, and how I live a stronger, healthier life

Where I Started

I played football almost every day from ages 16 to 23. It gave me discipline and drive I still rely on today, but walking into a gym in my early twenties changed everything. From my very first session, I was completely hooked on lifting weights.

I spent years balancing bodybuilding with football until I accepted I couldn’t truly excel at both. While earning my personal training qualifications, my focus slowly shifted from the pitch to the gym.

In 2012, I launched my personal training business in Northampton. Over a decade later, I coach clients one-to-one at The Foundry Northampton and online, helping people lose fat, get stronger and keep it.

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My Training

My training is built around powerbuilding, a hybrid approach that combines bodybuilding and powerlifting. Getting stronger on the big compound lifts directly improves my performance on isolation and accessory work, which drives better muscle growth and overall development.

I structure my year carefully around my goals. Winter is typically my building phase, where I train in a calorie surplus to maximise strength and size. The extra calories allow me to push harder in every session, lift more weight, and recover more effectively between sessions.

As summer approaches, I shift into a calorie deficit to reduce body fat. That process became far more intense during my years competing in natural bodybuilding, where condition and detail on stage mattered as much as overall size.

Leon Coupe performing a barbell back squat as part of his powerbuilding training
Leon Coupe on stage at a natural bodybuilding competition, hitting a rear double biceps pose

My Mindset

I approach training and nutrition with a long-term mindset, because years of competing in natural bodybuilding showed me that consistency and discipline will always outperform short-term fixes. Building a body that performs and looks the part takes structured effort, real food, and a commitment to showing up when motivation fades.

For that reason, I recommend that at least 80% of a person’s diet is built around real, whole foods, with ultra-processed options kept to a minimum. What you eat directly affects your recovery, your energy, and your results. Flexibility has its place, but the foundation should always be food that properly fuels the body and supports consistent progress.

My goal as a coach is to help clients develop the mindset behind their training, build a system they can repeat, and follow an approach that delivers long-term health, performance, and sustainable results.

My Lifestyle

I’ve always lived an active, goal-driven lifestyle, and fitness has been at the heart of it for over a decade. For me, training isn’t just about aesthetics or performance; it’s a non-negotiable part of my routine that supports every other area of life.

Since I started, I haven’t missed a workout due to a lack of drive or motivation. I only step back when I’ve been genuinely ill or had family or travel commitments.

Outside the gym, I am a big football fan. I support Chelsea Football Club and try to attend live matches when possible. I also spend a considerable amount of time fine-tuning my fantasy football team, probably more than I should admit.

I enjoy travelling and exploring new places, but no matter where I am, staying active and training consistently remains a priority. Don’t be surprised if you catch me scouting out the local gyms before heading off on holiday.

Leon Coupe outdoors while travelling, staying in shape away from the gym

My Journey

2008

Discovered Weightlifting At Trilogy Leisure

I joined my first gym, Trilogy Leisure, near where I grew up. With access to quality machines and dumbbells, I quickly developed a passion for weightlifting.

2010

Earned A Level 3 National Diploma In Sport

I completed a two-year diploma in sport, gaining a strong foundation in exercise science, training principles, and overall fitness. This deepened my understanding of how to optimise performance and support others in their training.

2011

Qualified As A Level 3 Personal Trainer

Earning my Level 3 Personal Training qualification marked the start of my professional coaching career. I launched my business the same year, coaching friends and family before taking on clients more widely.

2012

Started Coaching At PureGym Northampton

I joined the newly built PureGym Northampton Central, moving from coaching friends and family to building a client base as a professional personal trainer. This was a key step in establishing my reputation and refining my coaching approach.

2015

PureGym Club Of The Year Winner

After a few years at PureGym, I was part of the team that won Club of the Year. The award recognised performance across key metrics and reflected the service and results we delivered to our members.

2016

Transitioned To Full Time Personal Training

I stepped away from my part-time role as a fitness instructor at PureGym to focus on one-to-one personal training. This allowed me to dedicate more time to helping clients progress and achieve their goals.

2017

Achieved 50 Five-Star Reviews On Google

Five years into coaching, I reached 50 five-star reviews on Google. The reviews reflect the trust my clients placed in me and the progress they made.

2018

Coached My First Client For Competition

I coached my first client through a competition prep, where they won their class and secured an invitation to the finals. It was a proud moment and a key milestone in my coaching career.

2020

Expanded Into Online Coaching

I took my coaching online, which allowed me to support clients beyond the gym through structured programming and personalised guidance.

2022

Competed In My First Men's Physique Competition

I stepped on stage for my first Men’s Physique competition, placed 2nd, and was invited to the British Finals. Preparing for stage taught me more about nutrition and conditioning than any qualification had.

2023

Reached 100 Five-Star Reviews On Google

I reached 100 five-star reviews on Google, eleven years after taking on my first clients.

2024

Added An App For Online Clients

I moved my online coaching onto a dedicated app so clients have everything in one place. They access their workout plans, track macros, log progress, and stay in contact with me between sessions.

2025

Moved To The Foundry Gym Northampton

I relocated my coaching business to The Foundry Gym Northampton, a facility with the equipment and environment that better matches how I train and coach.

2026

Ran 19:47 For 5k

I ran 19:47 at the Queen Elizabeth Olympic Park 5k in London in July 2026. Chasing a hard-running target alongside lifting has sharpened how I structure my own training and how I think about conditioning for my clients.

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